Online marketing for law firms and lawyers has become something of a topic of discussion among marketing consultants in recent years. Law firm marketing can be quite expensive, and this often prevents small or start-up firms from making the most of their marketing budgets.
Slinky Digital advise that instead of throwing money at digital marketing blindly, you should think carefully to make sure that you are getting the most value out of your efforts. You need to market to your strengths, and the following 5 tips should help you do just that:
- Employ Someone To Do The Things You Can’t
Instead of wasting a lot of time and money learning a new skill – such as coding or video editing – that you are going to use very rarely, be smart about it and pay someone to do the things that you can’t. Sure, you might be on a tight budget, but the time you would spend doing something you don’t know how to do would be much better spent elsewhere.
- Focus On The Things You Can Do Well
If you have experience in some aspects of digital marketing, focus on them for your law firm. Just because SEO, AdWords, and social media marketing exist – among others – doesn’t mean that you have to use them all. For example, if you’re good at and enjoy Financial Planning or writing, focus on content marketing, and share this content on your social media platforms.