Business

What Should I Look For When Choosing A Bookkeeper For My Business?

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Choosing A Bookkeeper

If you run a medium sized business with a few employees, then at some point you will probably need to employ a specialised bookkeeper. It can be hard to find someone with relevant book keeping experience, especially if you don’t have a lot of work or if you can’t afford to pay high wages.

However, it is very important to be selective when it comes to choosing the right bookkeeper as well as financial advisor for your business. After all, they will end up being in charge of everything from payments to other staff members to keeping records of business income and expenses. Their records will essentially form the basis for your tax returns, which means that a bad bookkeeper can lead to a lot of problems with the Australian Tax Office (ATO). Consider the following things when looking for a new bookkeeper:

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Business

Get Your Struggling Business Back On Track With Financial Planning

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Financial Planning

Trying to save a struggling business can be a very draining process. This is especially true if you know your a have proven product and a market for it but just can’t seem to catch a break. Employing the services of a financial planner might prove the kiss of life that your business needs.

One of the most common reasons for a business to struggle is lack of a roadmap or a plan and this is especially true if there is no financial planning in place. With no financial plan, revenues seem too infrequent, bills come too often, cash flow is limited, and the business seems to be in constant state of playing catch up.

It is tragic when any business fails but it is especially so, when a viable business with a great product goes to the wall, not because they have no customers, but because their finances are in disarray. It could be so much different with a financial planner in place, to assess, advise on and structure the business’s finances in such a way that rather than struggling, the business thrives.

So, what can a financial planner do for your struggling business?

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Business

How to Make Your Bed and Breakfast Business More User Friendly

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Bed and Breakfast Business

Providing breakfast in the garden is a unique way to make your B&B more user friendly. Outside furniture in a nook amongst the garden greenery is an ideal place to serve breakfast on a warm summer day.

Many people start up a bed & breakfast accommodation business when they have a nice home with plenty of spare bedrooms.  They get a website designed to show off their property. The smart ones will then get some SEO done on their website to get it ranking high on Google when potential guests search for accommodation online.

People often prefer to stay at a B&B because they can talk to the local person and get more personalised knowledge of the area they are passing through. They can often find out about hidden treasures that are not on any tourist map or advertised widely enough for everyone to know about them.

Some people arrive at such accommodation late in the evening, often after the evening meal eaten elsewhere and they go early in the morning after a quick breakfast. Others like to linger a little longer to enjoy the scenery or a chat with their hostess.  If you have a B&B business, you can make your guests’ stay more enjoyable by adding an outdoor setting to the garden for them to sit and relax, or even have their breakfast at.

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Business

5 Tips For Marketing To Your Strengths

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Online Marketing

Online marketing for law firms and lawyers has become something of a topic of discussion among marketing consultants in recent years. Law firm marketing can be quite expensive, and this often prevents small or start-up firms from making the most of their marketing budgets.

Instead of throwing money at marketing blindly, you should think carefully to make sure that you are getting the most value out of your efforts. You need to market to your strengths, and the following 5 tips should help you do just that:

  1. Employ Someone To Do The Things You Can’t

Instead of wasting a lot of time and money learning a new skill – such as coding or video editing – that you are going to use very rarely, be smart about it and pay someone to do the things that you can’t. Sure, you might be on a tight budget, but the time you would spend doing something you don’t know how to do would be much better spent elsewhere.

  1. Focus On The Things You Can Do Well

If you have experience in some aspects of marketing, focus on them for your law firm. Just because SEO, AdWords, and social media marketing exist – among others – doesn’t mean that you have to use them all. For example, if you’re good at and enjoy Financial Planning or writing, focus on content marketing, and share this content on your social media platforms.

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